A look at how Fortune 500 brands need to use content marketing online to expand their horizons shows that many are now fully aware of the importance of a consistent and authoritative online presence for marketing and good turnovers. Whatever business you are in, online resources are probably your best chance to expand your target market and increase sales. It is estimated that 82% of buyers will always check for online support before engaging to buy a product. Companies like Ford, Exxon Mobil, Wal-Mart and General Motors have each expanded their horizons globally through the internet by using all available resources to build a presence that is unbeatable. Being on the Fortune 500 top list is no small feat. Ford exuded a growth of over 208% in terms of revenue. Exxon had a 46% growth in revenue and over 25% profit growth. Ford focused 25% on Digital Online marketing efforts in 2012. The sad reality is that not all companies have embraced this angle of business to maximize potential. It takes great strategies to achieve such goals.
Engaging a Content Marketing Online Firm
The type of online content marketing firm engaged determines the growth achieved. There are many firms that have come up with the rise of content marketing. Content marketing involves more than flashy pages and cute slogans. It is basically operating your whole business online. You will need a company that takes your business as seriously as you do. The modes and methods employed by the company chosen to host and run your website should have a keen sense of your content and targets so they can help you achieve your goals. Your customer and client relationships should remain impeccable and the same confidence and integrity exuded. Getting this sort of support requires in-depth research on the best online optimization companies. The best companies will tailor make their services to suit your business.
Social sites like Facebook and Twitter, among many others, have become a point of marketing power. The ability to market content on these sites gives you the opportunity to reach over 800 million daily users on Facebook and about half of that number on Twitter. These sites have created platforms for marketers and online optimizers to flaunt and sell their products to the masses. The beauty of social sites is that they are interactive. These sites allow you to get an immediate feedback as well as a chance to interact with your clients on a completely social level. The sooner the product gets personal, the better it is for your business. Also, the affordability of social media marketing for a multibillion company is overwhelming. Almost every user of any brand available in the market has an account with these social sites. Consequently, reaching your target market has never been easier.
Blogs and Websites
Many companies have websites. The true power behind these channels has not been realized by some. The best use of websites and blogs is made by engaging e-commerce companies that understand the power of online marketing. Website optimization is done using simple yet powerful tools. The idea is to generate traffic to your site, which can be translated into buyers. A good online content marketing service provider will not only give you traffic but turn this traffic into consistent buyers. SEO optimization is the art of using keyword rich articles and write-ups to draw in those searching for similar products. Articles that talk about your products need to be optimized as solution providers for consumers to take the brand seriously. The links and virtual connections made to your website also ensure that you are ahead of your competitors. There are many tools that have been designed to know what methods of optimization to use and what keywords to employ for the best results. A useful website also has the function of making orders and sales. The ability for a website to support heavy traffic and customer care expediently without crashing requires a good service provider that understands your business.
Blogs work similarly to websites, but are more interactive. Often, company blogs are set up to get useful feedback from their clients. When people talk about your product, it provides a good base for assessment and self-evaluation. Honest opinions are useful in helping your company develop in ways most effective for client satisfaction. The blogs need to be consistent and fully optimized using e-commerce tools developed by serious content marketing providers.
Video Production and Graphics Optimization
The future of businesses lies on visual representation. It is said that we remember what we see more than what we read or hear. Visual support for companies is going a long way to use the power of visual association. Online support is taking video marketing seriously. Advertisements online, such as flashing banners and clips, are making major waves because of convenience. Videos of top management talking about products and values can be a very effective method for generating business, and this can only be employed online. The fact that these resources are available online from anywhere makes them a perfect resource for a company. Professional graphics go a long way to create mental pictures for the clients. The service providers need to have excellent concept developers that understand the needs and values of their clients. Content marketing needs a good pictorial presence for capturing their audience.
The days of struggling with contacting clients and brand providers are far gone. A company that is serious about an upward trend cannot dare take this fact lightly. The ability to talk with your clients and their ability to contact you is crucial. Online resources that allow for these services are a major plus. There are many online customer support service providers that have fused website optimization with customer care services. A company will be able to focus more on business and expansion when their customers are in good hands.
The Fortune 500 rankings proved that companies that went all the way to maximize online presence scored higher. Most of them were able to interact with buyers by launching major online campaigns. ROI results show that most businesses that ranked highly had grown their profits by more than 20%. The most effective online strategy in today’s marketplace depends on high quality content for brand marketing. Finding the right digital agency that truly understands your brands needs, goals and customers is the key to winning the game.